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Retail Intelligence

Convflow

Mobile survey platform for retail front-line teams. Capture what employees see on the floor — stock gaps, customer feedback, compliance checks — and get it into a report before the shift ends.

Features

  • Mobile-first survey builder designed for store employees, not office analysts
  • Offline completion — surveys fill out without signal and sync when Wi-Fi returns
  • Conditional logic and branching so a survey adapts to what the employee actually observes
  • Photo and barcode capture inline with survey responses for evidence-backed answers
  • Real-time response aggregation with store, region, and chain-level breakdowns
  • Scheduled and triggered surveys — push a compliance check to all stores at shift start
  • Role-based access so store managers see their store, regional managers see their region

Tech stack

  • Java backend with a survey engine handling complex branching logic server-side
  • R for statistical aggregation, trend analysis, and the exportable analytics reports
  • Angular web application for survey design, campaign management, and analytics dashboards
  • Mobile app (iOS and Android) built for low-end hardware common on retail floors
  • Offline-first local storage with background sync on reconnection

Why retail operations teams pick Convflow

The problem with most retail data collection is that the people closest to the shelf — the employees who restock it, face up the products, and talk to customers all day — have no structured channel to report what they see. Managers do walkthrough audits occasionally. Head office sends mystery shoppers quarterly. The front-line employee who noticed the planogram was wrong on Tuesday tells nobody because there is no app for that.

Convflow gives that employee a two-minute survey they can complete between tasks, on a phone with patchy signal, without requiring them to type more than a few words. The branching logic means the survey asks the right follow-up questions based on what they observed — a "no" to "is the promotional display in place" automatically triggers photo evidence and a notes field, not a page of irrelevant questions.

The R analytics layer was built specifically for retail's reporting rhythm. Regional managers get a weekly digest comparing stores on compliance rate, response rate, and flagged issues. Head office gets trend views across the chain. The export format matches what most retail BI tools import without transformation.

Offline support is not optional for retail. A stock room has no signal. A walk-in freezer has no signal. A basement stockroom has no signal. Convflow treats connectivity as a bonus, not a requirement.

Who it is for

Convflow is used by retail chains running compliance programmes, loss prevention teams doing floor audits, category managers gathering in-store execution data, and HR teams running regular pulse surveys across a dispersed front-line workforce.